Bluffton Book Festival & Bluffton Boundary Presents

You've Written a Book, Now What?

Saturday, January 27, 2018, 10am-11:30am

Bluffton Boundary

21 Boundary Street, Bluffton, SC

Call 843-707-6409 or 843-816-4495 for more information.

Book Publishing & Marketing: An Insider’s Guide

You’ve written a book! Now what? Rockelle Henderson, a New York publishing insider and founder of the Bluffton Book Festival will outline the steps toward publishing successfully among today’s many options. This workshop will teach writers how to position their books for the appropriate target audience by first understanding and committing to that audience. The class offers insight into what it really means to be published in a market in which publication can take an increasing number of forms, and how marketing and distribution play key roles in the process. The goal of the class is to better prepare writers for the next step in the path to publication after (or before) they have their finished manuscript in hand. 


About Rockelle Henderson

Founder of the Bluffton Book Festival, Rockelle Henderson is the president of Rock Inked, Inc., a business consulting, marketing, and literary management firm. Henderson has more than twenty years of experience in print, television, radio, and online media, including positions at Random House, HarperCollins, Penguin, and Disney/Hyperion. Henderson has worked with authors such as Jacqueline Woodson, Karin Slaughter, Eriq La Salle, and Edward P. Jones, and on the marketing campaigns for books by Michael Crichton, Terry McMillan, Bill Gates, Stephen King, Jeffrey Toobin, and Louis V. Gerstner. Henderson serves on the board of the Book Industry Charitable Foundation and has led its communications and marketing committee in previous years. She divides her time between New York and Bluffton, South Carolina.